Craftsman
Working on all social platforms from content conception to creation. Millions of impressions per quarter on main social platforms. Responsible for continued growth of digital campaigns and working with strategy to make sure I am creating a diverse range of media for our intended audiences.
ROLE: Art Director | AGENCY: RTOP
The Challenge.
Working with client to create mini social campaigns while creating content for products and real time moments.
BRANDING.
Craftsman branding is rugged, bold, and prideful. They believe pride begins with the quality of the product, and visually, quality is well shown. I helped concept and create multiple mini series on our social platforms that were recurring pieces of content. Each “Logo” below represents a continued conceptual series and represents my type skills.
THE V-SERIES™ REBRAND.
Social Re-Design (Stories. Feed. Pinterest. Paid)
The all-new lineup of V-Series™ ratchets, wrenches, sockets, and more are designed to professional specifications and backed by our Full Lifetime Warranty. The goal was to keep the rugged bold feel of craftsman but bring in the knitty-gritty of the mechanical world of Craftsman. I wanted to emphasize that getting those hands dirty is part of the job, and we have the tools to do it.
My Craftsman Story
I helped continue the craftsman story series, which featured well known influencers and other notable celebrities to share how craftsman is incorporated into their success. Worked with animators, and designed the storyboards and provided art direction.
12 DAYS OF CRAFTSMAN
TIS’ THE SEASON.
12 Days of craftsman was a visual media campaign that emphasized products that you could deck out your garage with. When I think of experimenting with Craftsman tools, I think of individuals who will stop at nothing to create. Creation starts with breaking the rules, (cue the spraypaint!)
